Justin Bieber Signs Contract with SM Entertainment
American pop star Justin Bieber signed a contract with SM Entertainment to promote his music in Asia. In order to make his way into Asia, which has become one of the big pillars holding up the world’s pop market, he joined forces with the biggest entertainment company in Asia, SM Entertainment.
Although he’s already a top star in America, Justin Bieber falls behind Korean idol groups in Asia, and so he made an official advancement with the help of SM Entertainment’s systematic care, succeeding in receiving hot responses from all over Asia. With this success, it has become the norm for American and European stars to sign contracts with Korean entertainment agencies in order to make way into Asia.